About Us

ASA Business Consultancy is a very experienced and highly regarded Business Coach and Consultancy providing a comprehensive range of Business Development and Professional Services to the Business Community.

Directors, Richard Cooper and Tony Cox have considerable experience in Senior Management and Executive Positions from both Small to Medium size businesses to Global Corporate Market Leaders.


Founder and Managing Director Richard has more than 35 years’ experience in senior management and executive roles. Having spent twenty years as a Senior Manager / Director of Business Development with a market leading global manufacturer, Richard was responsible for the development of both major business accounts and the performance and profitability of multi-site development programmes. A qualified Business Adviser and Registered Business Coach, Richard supports small businesses with Business Growth, Business Development, Improving Performance and Managing Innovation. He is also a Business Mentor and Leadership & Management trainer with the Chartered Management Institute and a non-Executive Director advising a number of small businesses across all sectors.


Tony, a graduate engineer with both a strong commercial and manufacturing background, has over 30 years industry experience. Having worked for several well-known manufacturers including Russell Hobbs and Thorn Lighting, Tony acquired a number of his own businesses in the Midlands, supplying the demanding automotive sector. As Group Managing Director, turnover rose to over £30 million and the UK operations employed more than 250 staff. Mergers and acquisitions, a key part of the groups business strategy, meant that Tony was heavily involved with the analysis of business performance. A qualified Business Coach (he has delivered a number of very successful training programmes in recent years) and a registered Prince 2 practitioner, Tony is a Director of a number of local businesses and has a passion for helping small and medium sized business to achieve their true potential.